SMA will launch »a massive hiring effort« for the U.S. subsidiary

German inverter manufacturer SMA Solar Technology AG, will renew its investment in the U.S. with the addition of two new executives, and plans to add new employees with a major hiring push. Over the course of 2017, SMA will deliver »a number of new innovative solutions,« said Pierre-Pascal Urbon, SMA’s Chief Executive Officer.
The Sunny Boy Storage battery-based inverter solution will debut later in the year, as the company refreshes its residential storage offering while also introducing new energy management functions. In response to the growing demand of the commercial rooftop market, SMA will soon begin shipping the »Sunny Tripower Core 1«. Furthermore, the company will roll out new, larger power classes within the 1,500 V Sunny Central family for utility customers, and a power conversion system will address the grid-scale storage. New multi-vendor and battery-based O&M services will also be brought to market.
Charles Ellis, previously SMA’s Director of Channel Sales and in the past year responsible for developing channel strategy in the U.S., Mexico and Canada, has been named Vice President of Distributed Sales. Andrew Mears, who previously held a sales role with SMA America from 2009 to 2013, will assume the role of Vice President of Strategic Sales.
The next step will be launching a massive hiring effort for the U.S. subsidiary, says SMA, with several roles being created to support the sales group. »Key regions such as California and the Northeast will see significant expansion.«

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