Loose inserts - for those times when you have more to display or say

Loose inserts are the ideal advertising medium for complex products and services. You can define the scope of the information, and furthermore surveys show that loose inserts have a significantly greater effect than advertisements alone. Loose inserts are a springboard for creative and successful brand communication. They surprise and inspire; they strengthen your brand image and create important buying impulses.
   

Loose inserts also give you the flexibility of advertising in our publications at short notice.

Have you missed the print deadline for an important campaign, or only after the deadline has passed have you received information that you would like to communicate? Loose inserts are the perfect solution.

Better value than expected

The price for an loose insert weighing up to 25 grams is 180 euros per 1,000

The price for an loose insert weighing up to 50 grams is 360 euros per 1,000
The price for an loose insert weighing up to 75 grams is 540 euros per 1,000
The price for an loose insert weighing up to 100 grams is 720 euros per 1,000
  

Formats an quantities

Minimum format: 105 x 148

Maximum format: 205 x 287

Minimum quantity: 10,000 

Distribution:

Subscribers and booksellers approx. 15,000 copies

Station booksellers and kiosks approx. 5,000 copies

Distribution to multipliers and prospective customers approx. 8,000 copies

Fairs, trial copies and events approx. 22,000 copies

Please note that the number of loose inserts is limited for technical production and logistics reasons. Book your insert date in good time. 

Bound-ins - The ideal combination of advertisement and loose insert

Bound-ins are firmly attached to a magazine as integrated printed matter or brochures. They can be delivered print-ready from the customer or we can produce them on request. As an integral part of the magazine bound-ins stay in the magazine, so that the reader always has this advertisement to view. In addition, because of the way they are processed it usually happens that the magazine opens precisely at the bound-ins.

Better value than expected

The price for a four-page bound-in is 240 euros per 1,000
The price for a six-page bound-in is 360 euros per 1,000
The price for an eight-page bound-in is 480 euros per 1,000

Distribution:

Subscribers and booksellers approx. 15,000 copies

Station booksellers and kiosks approx. 5,000 copies

Distribution to multipliers and prospective customers approx. 8,000 copies

Fairs, trial copies and events approx. 22,000 copies

Reply coupons - When the customer should respond directly to you 

Reply coupons are supplied ready to go, and are glued to a carrier advertisement for the prospective customer to remove. Usually they are postcards for mailing. They are convenient for the prospective customer to request further information, take part in a competition, or to place an order immediately.
 

Cost-effectiv prices

The cost of reply coupons is a very reasonable 220 euros for every thousand started. The costs of paper and printing are already included in the price. Please understand that we can only offer reply coupons together with a full-page advertisement.

Format and quantityFormat: 

Format: 105 x 148 mm

Print: double-sided 4-colour (4/4)

Minimum quantity: 10,000

Use the PHOTON hyperlink to begin advertising 

PHOTON readers are mobile. They don’t want to miss out on PHOTON’s current reports, tests and background information whilst they are traveling. This is why we give all PHOTON subscribers the opportunity to read the magazine for free online (or offline after downloading). This is a service that is increasingly appreciated by our readers.

Our advertising customers can also profit from this offer: 

On request your advertisement can include a link in the online edition, for a small processing fee. By clicking on the advertisement the reader is directed straight to the page specified by you. Guide potential customers directly to where they can find more information about your products and from where they can start direct communication with you. 
 

In this way you can avoid wastage as there is no change of medium. Your customer is already online and only one click away from you.
 

Here’s another tip: combined with an advertisement in our newsletter you increase advertising impact and significantly raise the visitor count to your website. We will be happy to create an attractive proposal for you.

Here you can see two sample copies where we have integrated hyperlinks:

PHOTON - Das Solarstrom-Magazin

PHOTON Profi

Job advertisements

Search for new employees where you will find professionals. The in total eight PHOTON publications are published in six languages and are read by approximately 300,000 industry professionals every month.
  

These are the available formats:
  

1/1 page (174 x 265 mm) from 1,890 euros

2/3 page (174 x 175 mm) from 1,260 euros

1/3 page (174 x 85 mm) from 630 euros

2/9 page (114 x 85 mm) from 420 euros

1/9 page (55 x 85 mm) from 210 euros

Job opportunities in PHOTON are published free for a period of six months on our website. We just need your advertisement text and your company logo (as JPEG or GIF).

The PHOTON company directory 

Benefit from the advantages of an entry in PHOTON’s company directory. More than 300,000 copies a year reach your readers. You can showcase your company for just 60 euros for four months. The entry includes your full address and main business activity. For just 20 euros per extra line we will include additional information such as your internet address and email contact. Your entry also appears in the online directory at no additional cost. 

Talk to us about this cost-effective advertising opportunity. We will be pleased to advise you.

Become a sponsor of our worldwide respected conferences

Enjoy worldwide publicity and impact on your image! – Comprehensive marketing campaigns and targeted PR campaigns are accompanying preparations for PHOTON’s Solar Terawatt-hours Conference Series . During this time the logos of our sponsors appear on all print and online platforms and pave the way for optimum advertising effect. Advertise in a professional environment! – PHOTON’s Solar Terawatt-hours Conference Series 2012 USA offers sponsors and advertisers the opportunity to present products, services and companies in a professional and target group-specific environment. Customers, business partners and industry experts will automatically connect your company with the professional event.
  
Maximize your target group coverage! – As a sponsor of PHOTON’s Solar Terawatt-hours Conference Series you will draw not only the attention of existing customers to you and your products, but especially the attention of your potential customers. This noticeably raises recognition of your brand and in particular contributes to increased turnover. Reach decision-makers and buyers! – Our first-class conference series has established itself over the past few years in the photovoltaic industry and draws high-ranking decision-makers from all over the world! Sponsorship is a cost-effective opportunity to draw the attention of these decision-makers to you. Our sponsorship and advertising packages are designed to provide you with important support in achieving your business objectives. 

Get noticed! – Sponsorship means that your highlighted brand or product will gain the attention of a large and, at the same time, very specific audience in the photovoltaic industry. Not just during, but also directly before and after the conference series you will make a measurably significant advertising impact.
 

 PHOTON´s Solar Terawatt-hours Conference Series USA

 PHOTON´s Solar Terawatt-hours Conference Series Europe

 PHOTON´s Solar Terawatt-hours Conference Series Asia